ToyToyota’s Backseat Driver Turns Every Car Trip Into a Game

ToyToyota iPhone AppI’m typically the guy that always calls “shotgun”, but if I had a fun iPhone app like this I would be calling “backseat driver way more often. This app allows kids (and people like me) to sit back and truly enjoy the ride from the back seat.

In the Backseat Driver iPhone game from Toyota’s newly launched ToyToyota division the player follows along behind the “Papa Car” (that’s what they call it) which uses GPS to mirror the route that the real car is travelling. The player can steer the Game Car along the route to pick up objects that the guide car drops, as well as icons representing the stores and facilities that exist along the real life route.

The objects that are captured are worth points than can be exchanged later to customize the player’s car. The route and the game car design can then be shared over Twitter.

The app was created by Tokyo/NYC creative super-shop Party, which were featured in Fast Co Design back in June.

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