Tropicana Fights the Monday Blues With a Giant Sun in Trafalgar Square

Tropicana 'Brighter Mornings' in Trafalgar SquareBack in 2005, University of Cardiff psychologist Cliff Arnall calculated that January 23 (today) was the most depressing day of the year. Turns out the psychologist had created his formula as part of marketing campaign for a travel agency.

Around these parts the days are slowly and surely getting longer; temperatures for the most part are above zero during the day, and no significant snow has (knock wood) been forecast for the near future.

To combat the effect of short winter days Tropicana lit up London’s Trafalgar Square this morning starting at 6am. The early sunrise was part of Tropicana’s ‘Brighter Mornings’ campaign and a special man-made sun thanks to London artist collective Greyworld.

The sun brightened up the Central London morning with the equivalent light 60,000 lightbulbs, and will stay lit until 7:33 this evening providing an extra 3 hours of daylight. Tropicana even provided sunglasses and deckchairs for Londoners to sit back and enjoy the extra daylight.

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