Just wrapping up today in London is a campaign from Turkish Airlines that leverages QR codes in a citywide scavenger hunt. Digital billboards on transit shelters display QR codes based on the national flags of countries competing in the London 2012 Olympics. Once the user has scanned a QR code they are redirected to a mobile site where the user can ‘checkin’ to that country.
Other features of the mobile site are; ‘Locations’ which show other QR Flags are in the area around you, ‘Stats’ show you the total number of QR codes you’ve collected, and ‘Offers’ displaying flight specials from London to that destination.
The person who ends up with the most ‘check-ins’ at the end of the contest will win two return ticket to one of Turkish Airlines 200 destinations. The campaign is a great example of how a mobile site can still offer an experience that’s equal to
[via 2D Code]