Uber App Goes Gangster-Style to Promote Boardwalk Empire Premiere

Uber Vintage Rides - Boardwalk Empire

It would be tough to top last year’s promotion for the season 2 premiere of Boardwalk Empire, which saw HBO partner with the MTA to run a prohibition-era subway train (complete with Boardwalk Empire-inspired ads) between 42nd and 96th streets in Manhattan.

But, for two days last week, Uber users in Manhattan were able to request free rides in a vintage Rolls Royce, Bentley, Cadillac, or one of the other 1920s-era vehicles.

Check out photos of the cars using the hashtag #Boardwalkride.

USA

Leave a Reply

Your email address will not be published. Required fields are marked *