London fashion retailer Ted Baker is promoting its ‘Worn to be Wild’ autumn/winter collection with the ‘It’s Rutting Season’ campaign. Where I grew up the fashion choice during Rutting Season was as much eye-catching hunter’s orange as you could find.
Participants are asked to visit Ted Baker stores in Glasgow (Sat Oct.15th), Manchester (Sat Oct.15th) and London (Sat Oct.22nd) to try on an item from the collection. Oh, there’s one more thing; you have to wear a deer mask and have your picture taken to participate. It is a celebration of rutting season after all. The photos will be taken by a different fashion blogger in each city using the iPhone Instagram app.
The photos are then posted in the Rutting Season gallery where participants tag themselves, then share the photo with their Facebook friends. The stag and doe in each city with the most Likes, each will receive £500 worth of Ted Baker vouchers.
The campaign was created London agency Guilded Collective.