After a few minutes watching the Hugo Boss ‘Just Different’ Interactive YouTube experience I’m still not sure what exactly is going on and I have a pain in my neck.
I’m not kidding about that pain in the neck. The interactive movie makes use of your webcam to track your head movements to navigate between the three different versions of the video. Various elements fade in and out as you tilt your head back and forth.
What’s it all about? The interactive YouTube experience is promoting their new Hugo Just Different fragrance. The video itself shows male models in sharp looking suits delivering red suitcases to a secret destination.
Watch the experience now on the HUGOBOSSTV channel on YouTube.