Shoppers at the Penningtons store at Heartland Centre in Mississauga were pleasantly surprised to find a little something extra waiting for them in the fitting room. As the women checked out the fit of their clothes two firemen slid down poles on either side of their reflection in the mirror.
The pair of virtual firemen flirted with the surprised women, offering a red rose and champagne before disappearing. The experience is part of Penningtons ‘Styled to Surprise’ campaign created by the creative folk at DDB Canada’s Toronto Office.
Canadians who register and share the video at StyledtoSurprise.com before December 5th are eligible to win a $1000 shopping spree Penningtons.
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