I’m a big fan of the ‘Drive Until _____’ series of commercials that Volkswagen Canada has been running recently promoting the Golf. The ‘Drive Until You Find the Courage‘ spot made my ears perk up when I recognized the Jesus & Mary Chain song ‘Just Like Honey‘. The ad itself was well-done too, showing a nervous man driving around until he finally stops in front of a building. It’s then revealed that he’s going to propose as he grabs the engagement ring off the seat and runs up the stairs.
The next ad in the series ‘Drive Until It’s Time‘ continues the story with the aforementioned driver and his three friends on an all-night cruise around Toronto, including a critical stop at Apache Burgers. The boys change into their tuxes in a parking garage and just make it to the church on time.
I’m a big fan of the music from this ad also. I originally thought it might be a new track from MGMT, but my Shazam iPhone app pointed me to a track called ‘Keep the Lights On‘ by Liverpool, UK band called Wave Machines.
Let’s Make an Ad Together
Now, Volkswagen Canada wants you to help create the third ad. Head over to their Facebook page right now. Voting is in progress right now between two scripts; ‘Drive until you’re ready to talk’ (which almost made me tear up) and ‘Drive until you see double’. Once a script has been chosen, it’s on to choosing the car, the cast, the shoot, the music and then a vote on the Final Cut starting August 5.