Volkswagen holds 3 of the 10 positions on the top selling cars of all time. The Golf is #3 with 27.5 million, the Beetle at 23.5 million, and the Passat at 15.5 million.
With those numbers in mind, Volkswagen South Africa has launched Street Quest, a challenge in which players search the streets of South Africa using Google Street View and ‘pin’ as many Volkswagens as they can find. The first part of challenge is being played out over 4 weeks, with each week’s top ‘pinner’ winning a trip to Cape Town to compete in the live Grand Final. The first three Quests saw more 250,000 VWs pinned by players. To be counted cars must be clearly identifiable as a Volkswagen, if more than 3 cars are determined to be falsely pinned the player will be disqualified.
The campaign was created by Ogilvy Cap Town.