For this year’s Volkswagen pre-Super Bowl spot (we have pre-ads now?) Deutsch L.A. has tapped reggae legend Jimmy Cliff, star of the 1972 movie ‘The Harder They Come’. That movie was critical in helping expose the music of Jamaica to an international audience. Cliff is featured in the clip singing his updated version of the Patridge Family theme song ‘Come on Get Happy’.
Along side Cliff, are several people who were caught being very ‘unhappy’ on YouTube, including Debbie; the cat-crazy woman from the ‘eHarmony Video Bio’ (which was not a bio at all, but a marketing promotion for Dutch company Pretty Social), Ohio Republican candidate Phil Davison, who loses his mind in a campaign speech, Casey, the inconsolable Packers fan, Francis, the guy who destroys his xBox after being called fat, two scrapping mascots, and minor-league baseball manager Phillip Wellman, who went on a legendary base-throwing tirade.
Cliff’s version of Come on Get Happy, along with several ringtones are available for free download.