Walmart Canada and Mattel Team Up for Virtual Toy Store in Toronto Underground

Walmart Mattel Virtual Toy Store

With only 50 days left to go before Christmas Day (yes, only 50), Walmart Canada and Mattel have launched a Virtual Toy Store in a busy area of Toronto’s PATH system near Bay and Front Street.

The virtual toy store features Mattel toy products such as Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. Each of the pictured products features a unique QR code, that when scanned redirects to Walmart Canada’s mobile site, where a shopper can purchase the item and receive the special offer of free shipping.

The virtual toy store is set up at the same spot where Well.ca’s virtual pharmacy was set up last April, and is similar in execution to the Tesco and Peapod virtual grocery stores.

I’m curious whether having the Walmart and Mattel brands on-board will help make busy pedestrians stop and scan the QR codes. There seemed to be little interest in the installation.

Dozens of people passed by while I watched, but few gave the wall even a passing glance, let alone made any effort to stop and take a closer look. Are these types of virtual shopping installations a bust?

The virtual toy store was created by Brandfire Marketing Group working with IMA Outdoor Inc.

[via BrandChannel]

Canada

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