The virtual toy store features Mattel toy products such as Barbie, Hot Wheels, Fisher-Price and Thomas & Friends. Each of the pictured products features a unique QR code, that when scanned redirects to Walmart Canada’s mobile site, where a shopper can purchase the item and receive the special offer of free shipping.
I’m curious whether having the Walmart and Mattel brands on-board will help make busy pedestrians stop and scan the QR codes. There seemed to be little interest in the installation.
Dozens of people passed by while I watched, but few gave the wall even a passing glance, let alone made any effort to stop and take a closer look. Are these types of virtual shopping installations a bust?