A new PSA (embedded below) from War Child Canada features bullets that turn into crayons, landmines that explodes into pages from textbooks and a grenade that blows up inside floating bubbles.
It’s part of new campaign that looks to raise attention of protecting the childhood of the millions of children growing up in areas affected by war. By providing access to education, opportunity and justice War Child gives those children a chance to reclaim their childhood and break the cycle of poverty and violence.
“If childhood is taken away and replaced with the brutality of war, the chances of a society becoming trapped in a cycle of violence and poverty are greatly increased. War Child’s intention is to restore the opportunities for emotional, intellectual and social development that a stable childhood brings and thereby breaks that cycle,” said War Child’s COO, Dr. Lorna Read.
The campaign was created by War Child’s pro-bono partner, john st., and will be supported by posters, print and an upcoming social media activities. The PSA was directed by Henry Lu, and was made possible with a donation of one million Aeroplan Miles from Aeroplan’s Beyond Miles Program.