The big-budget pandemic movie Contagion is due out on Friday, September 9th and Warner Brothers Canada wanted to spread (pun intended) the word to the people of Toronto in a unique way.
To promote the movie, Warner Brothers Canada and Toronto agency Lowe Roche created a storefront window display featuring what amounts to two giant rectangular petri dishes. They petri dishes were then treated with bacteria and fungi and installed as part of a display in the window. Soon the bacteria did what it does best, growing to eventually spell out the name of the movie.
The movie, directed by Steven Soderbergh tells the tale of a plucky virus that does it darnedness to wipe out the entire human population including Gwenyth Paltrow, Jude Law, Matt Damon, Kate Winslet and several other less good looking humans.
Catch it while you can.