In 2013 WestJet ‘nailed it’ with the video ‘WestJet Christmas Miracle: real-time giving‘, which featured passengers telling a blue-suited Santa Claus what gifts they would like for Christmas. While the flight was in the air, WestJet employees on the ground scrambled to find all the gifts, surprising the passengers upon arrival.
Since being posted the video has amassed over 36 million views, and won two Cannes Lions for agency studio m.
This year, WestJet and studio m brought the Christmas Miracle concept to the small community of Nuevo Renacer, near Puerto Plata, Dominican Republic. Since 2012, WestJet and its employees have worked in the area with Canadian charity Live Different to build new homes for several deserving families.
Why We Did It
[via WestJet blog]