Actor Willem Dafoe has the distinctive look and gravely voice that seem a natural fit to play the devil. In Mercedes-Benz’ Super Bowl a young man in a diner stares through the window as a billboard for the all-new CLA is being mounted across the street. A black-clad Dafoe materializes on the other table to the opening percussion of the Rolling Stones ‘Sympathy for the Devil‘ and an Faustian offer that the young man can have the car and everything that goes with it.
The young man imagines himself arriving at a Hollywood premiere, posing with Kate Upton for the paparazzi and dancing Usher. Next, he’s on the highway to Vegas before being chased by crowds of young girls, then racing against a Formula One car.
But before the devil can get his signature on the contract, the last corner of the billboard is completed showing that the car’s price starts at an affordable $29,000.