Willie Nelson Teams Up With Chipotle to Promote Sustainable Farming

Chipotle - Willie Nelson performs The ScientistWillie Nelson is no stranger to helping raise awareness of the crisis of family farming in America, having started Farm-Aid in 1985 with John Mellencamp and Neil Young.

Now Willie Nelson has teamed up with Chipotle Restaurants for ‘Back to the Start’, a short film and recording of Coldplay’s 2002 song ‘The Scientist’ that looks to promote sustainable farming through Chipotle’s Cultivate Foundation. The video produced by Irish animtor Johnny Kelly shows a family gradually replacing their traditional practices with a factory farm until the farmer has a moment of realization and takes things ‘Back to the Start’.

These days more and more people want to learn about where their food comes from and how it was grown. If you’d like to learn more about the issues with factory farms check out the documentary ‘Food Inc.‘ or read more about Chipotle’s Food with Integrity campaign.

The track ‘The Scientist’ can be downloaded at iTunes with proceeds going to benefit The Chipotle Cultivate Foundation.

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