On September 21, Facebook users will have the chance to raise awareness and support of World Alzheimer’s Day by having their Facebook timeline’s temporarily erased. All that will remain is the message, “Imagine your life without memories. For 36 million people living with Alzheimer’s disease, this is reality.”
The experience hopes to demonstrate to Facebook users how it feels to have their memories taken away. But, unlike the estimated 36 people who suffer from Alzheimer’s disease and dementia worldwide, Facebook user’s timeline of memories will reappear unaffected at the end of the day.
To find out more about the Alzheimer’s disease and dementia visit the Alzheimer’s Disease International website.
The campaign was created by Ogilvy Group Belgium.