Mark your calendars fellow Canadians; February 9th is National Sweater Day. The WWF (supported by Loblaw) wants you to lower your heat a few degrees to help take action against climate change and they’ve created the Granny Call Centre, complete with a full roster 20 Grannies, Nanas, Oma, Gammies and Bubbies who will personally call you on February 9. Just choose one of the lovely ladies and book a time on February 6, 7 or 8 for your Sweater Day reminder call.
I love the campaign creative. The Sweater Day website interface is adorable (and I don’t use that word often). The hand-sewn felt buttons, knitting yarn and lace doilies look awesome.
If you’d like to promote National Sweater Day at your office, school or college you can download one of the promotional kits featured on the site.
The National Sweater Day campaign was created by Toronto agency john st. Other recent work by the agency include the Catvertising video, Rethink Breast Cancer ‘Your Man Reminder’ mobile app and the Stanfield’s Guy in His Underwear campaign to raise money for Testicular Cancer research.