When Muhammad Ali appeared in London during the Opening Ceremonies for the 2012 Olympics, it marked 52 years since Ali had won the gold medal at the 1960 Olympics in Rome. There’s never been anyone who could trash talk like Ali, especially since he had such little trouble backing it up.
Ali is, and will always be ‘The Greatest’.
The words of Muhammad Ali’s ‘The Greatest’ are central to the new campaign from Louis Vuitton Journeys. Yasiin Bey (better known as rapper and actor Mos Def) was brought together with Dutch Calligraffiti artist (a combination of calligraphy and graffiti) Niel Shoe Meulman. As Yasiin recites Ali’s words, Meulman paints out ‘Word’ with a broom on the boxing ring canvas.