‘You’ll Never Wear that Again’ App Searches Your Old Facebook Pics for Clothes to Donate

Stockholm Stadmission

To help encourage people to donate second-hand clothing to Stockholm’s Stadmission (City Mission), DDB Stockholm created “You’ll never wear that again“, a Facebook app that searches for older photos in your Facebook albums for items that you probably don’t wear anymore.

Select 9 pictures that show you wearing something that you no longer use and save them to a gallery to share with your Facebook friends. The app then shows where you can go to drop off your extra clothing items, and give them a new life.

Sweden

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