I’d like to get a quick look inside the magical bottomless back pack featured in this campaign from Heineken Singapore. Intrepid explorer and Heineken hustler Justin, barters bottles of beer to make his way through the 5187km journey from Inner Mongolia to the big partySensation Thailand 12.
Visitors to the Facebook app register their ‘The Heineken Passport’, and earn travel miles and achievements by watching and sharing the video links of Justin’s travel on social media. The Passport holder with the most earned miles each day earns ones of the daily prizes. Total miles are accumulated to earn grand prizes including a trip to Sensation Taiwan for themselves and 3 friends.
The Passport campaign was created by the Singapore offices of Iris.