It seems that lately men’s washrooms around the world are becoming gaming destinations. All it takes to play is a full bladder and a little bit of aim. In just the past few months I’ve posted examples such from the Amsterdam, Vancouver and São Paulo, Brazil.
In fact, the city of São Paulo is where the latest example of this trend has been rolled out. Guitar Pee (I would have called it ‘Urinal Hero’) is a promotion for the Brazilian edition of Billboard Magazine, the long-running industry publication of the music and entertainment industry.
The stunt is part of Billboard’s ‘Music. We Know it Comes from Everywhere’ campaign, and in this case the music is coming from a urinal that has been fitted-out with sensors that play a variety of guitar sounds when they are, well… peed on.
When a participant has completed their solo, a code appears on the digital display that corresponds to an MPee3 file (yes, they went there) posted at guitarpee.com. To listen to the recorded solos use your mobile phone or tablet.
The ‘Guitar Pee’ campaign was created by AlmapBBDO, São Paulo.